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Mercedes Gleitze (1900-1981) - British professional swimmer
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Mercedes Gleitze (1900-1981) - British professional swimmer
Mercedes Gleitze (1900-1981) - British professional swimmer. She was the first person to swim the Straits of Gibraltar and the first British woman to swim the English Channel. All the funds from the sale of this specific postcard were donated to the Mercedes Gleitze Fund for Destitute Men and Women to establish a home for those in poverty. The name of Mercedes Gleitze was used to market Rolexs new waterproof case, the " Oyster". Date: circa 1930
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Media ID 19800622
© Mary Evans / Grenville Collins Postcard Collection
Carey Case Champion Channel Charitable Charity Gibraltar Homes Jan20 Oyster Pioneer Professional Rolex Sponsorship Straits Swimmer Swimming Swimwear Waterproof
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EDITORS COMMENTS
This photograph features Mercedes Gleitze, a British professional swimmer and pioneer in long-distance swimming. Born in 1900, Gleitze made history as the first person to swim the treacherous waters of the Straits of Gibraltar and the first British woman to conquer the English Channel. Her groundbreaking achievements in the world of swimming were not only a testament to her physical endurance but also her indomitable spirit. The image showcases Gleitze in her classic swimwear, with her long, wavy hair streaming behind her as she takes a determined stroke. The photograph was taken during the 1930s, an era when swimming had become increasingly popular as a sport and a symbol of health and vitality. Interestingly, the sale of this specific postcard was instrumental in raising funds for the Mercedes Gleitze Fund for Destitute Men and Women. The aim was to establish a home for those in poverty, demonstrating her commitment to charitable causes beyond her swimming career. Additionally, Mercedes Gleitze's name was used to promote Rolex's new waterproof watch case, the "Oyster," which was launched in 1926. The Oyster case was a game-changer in the watch industry, and the association with Gleitze added to its allure as a reliable and durable product. This photograph is a poignant reminder of Mercedes Gleitze's significant contributions to both swimming and charitable work during the 1930s. Her legacy continues to inspire athletes and philanthropists alike, as a symbol of perseverance, courage, and compassion.
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