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Advert for Pilsner Urquell
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Advert for Pilsner Urquell
Advert for Pilsner Urquell, New York, 1937 Date: 1937
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Media ID 7182991
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EDITORS COMMENTS
In this advertisement from the jazz age of the 1930s, the vibrant colors and lively energy of New York City come to life. The image, dated 1937, showcases a sleek and modern design for Pilsner Urquell, a renowned Czech beer brand that had recently gained popularity in the United States. The advertisement features a stylish, art deco-inspired border, adorned with geometric shapes and bold lines. At the center, a tall, golden mug of Pilsner Urquell beer is proudly displayed, with a frothy head that seems to invite passersby for a refreshing sip. The beer is framed by a lively jazz scene, with musicians in sharp suits and fedoras playing their instruments in perfect harmony. The atmosphere is festive and jovial, reflecting the carefree spirit of the era. The text above the scene reads, "New York's Favorite Bohemian Beer," emphasizing the brand's European origins and artistic flair. The age of the individuals in the advertisement suggests a target demographic in their thirties, a group that was coming of age during this time and embracing new experiences and trends. The advertisement's use of jazz music and the urban setting further underscores the brand's connection to the cultural zeitgeist of the 1930s. Overall, this advertisement for Pilsner Urquell is a captivating snapshot of a bygone era, showcasing the brand's commitment to innovation, style, and the vibrant energy of New York City.
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