Selfridges, London - Costume Sction
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Selfridges, London - Costume Sction
Selfridges & Co, Oxford Street, London - Costume Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
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Media ID 4435295
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282100
Department Oxford Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
Selfridges, London - Costume Section: A Journey Back in Time to the Early 20th Century Retail Revolution This photograph showcases the Costume Section of Selfridges & Co., located on Oxford Street in London. Founded by American-born retail pioneer Harry Gordon Selfridge in 1909, Selfridges was a trailblazer in the realms of marketing and advertising, transforming the shopping experience from a mere functional activity into an enjoyable journey. Selfridge, an innovator in his field, introduced several groundbreaking concepts, such as placing the perfume section front and center (a practice still prevalent in department stores today), open merchandise displays, and extensive advertising campaigns. This photograph is a testament to his vision, with its vibrant colors and intriguing displays of clothing and accessories. Designed by renowned architect Daniel Burnham, the London flagship store was a masterpiece of design and innovation. The Costume Section, as depicted in this image, offers a glimpse into the fashion trends and styles of the early 1900s. The mannequins, dressed in elegant gowns and dapper suits, invite us to imagine the fashion-conscious shoppers who once browsed these aisles. This photograph is not only a fascinating glimpse into the history of retail and fashion but also a reminder of the transformative impact of Selfridge's vision on the shopping experience. The legacy of this pioneering retailer continues to inspire and influence the world of retail today.
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