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The Gillingham Carnival in Kent. A milk float from the The Co-operative Group
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The Gillingham Carnival in Kent. A milk float from the The Co-operative Group
The Gillingham Carnival in Kent.
A milk float from the The Co-operative Group, a Co-operative Wholesale Society ( CWS ).
1939
TopFoto independent historic photographs and images all subjects and eras
Media ID 10973407
© John Topham / TopFoto.co.uk
Crowd Dairy Heavy Horse Horse And Cart Promotion Rural Rural Fairs Working Horse Advertisment Coop Cooperative Milkman
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EDITORS COMMENTS
This print takes us back to the vibrant atmosphere of The Gillingham Carnival in Kent, capturing a moment frozen in time. In this snapshot from 1939, we see a milk float proudly representing The Co-operative Group, a renowned Co-operative Wholesale Society (CWS). The image showcases the essence of rural fairs during the early 20th century, with a bustling crowd gathered around. Amidst the excitement, our attention is drawn to a magnificent heavy horse pulling the cart filled with dairy products. This working horse symbolizes an era when horsepower was still relied upon for transportation. The presence of this milk float highlights the significance of dairy farming and distribution within local communities during that period. It serves as both an advertisement and promotion for The Co-operative Group's commitment to providing quality products. Photographer John Topham masterfully captures this scene, transporting us back to an era between wars when such events were eagerly anticipated by townsfolk. Through his lens, he immortalizes not only the beauty of rural life but also emphasizes the cooperative spirit that has long been cherished in British society. This remarkable photograph from Europeana Photography evokes nostalgia while reminding us of how far we have come since then. It stands as a testament to our collective history and serves as a visual reminder of simpler times when community values were at their core – something worth cherishing even today.
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