WW2 - Cost of a Selfridges 3-piece suit in rationing coupons
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WW2 - Cost of a Selfridges 3-piece suit in rationing coupons
WW2 - Cost of a Selfridges 3-piece suit - Cost 8 guineas and 26 Clothing rationing coupons - 17th June, 1941. In 1942, each person had 60 coupons p.a. which reduced down to 24 coupons by 1945. Date: 1941
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Media ID 11590531
© Mary Evans / Grenville Collins Postcard Collection
1941 Buying Choice Cost Coupon Coupons Department Expensive Mend Oxford Piece Purchasing Ration Rationing Rations Selfridges Smart Store Tailored Twenty Scarcity
EDITORS COMMENTS
This evocative photograph captures the stark reality of fashion during World War II, as displayed in a Selfridges department store window on Oxford Street in London on the 17th of June, 1941. The window showcases a 3-piece suit, priced at 8 guineas and an astounding 26 clothing rationing coupons. At a time when each person was only allotted 60 coupons per year, the cost of this suit represented a significant financial and rationing sacrifice. By 1942, the number of coupons available per person had been reduced to 48, and by 1945, only 24 coupons were allowed for clothing purchases. The scarcity of resources during the war forced individuals to make difficult choices between necessities and luxury items. The image of this expensive, tailored suit, with its smart and fashionable appearance, serves as a poignant reminder of the sacrifices made during wartime, as people made do with what they had, mending and making do with their existing clothes rather than purchasing new ones. This photograph is a valuable historical record of the rationing era in Britain, and the challenges faced by individuals during the 2nd World War.
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