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Delecta chocolate advertisement, WW1
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Delecta chocolate advertisement, WW1
Advertisement for Delecta chocolate, made in Watford, Hertfordshire (or according to the copy, made in Delectaland), the ideal emergency ration for flying men. Date: 1918
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Media ID 14145266
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Chocolate Chocolates Energy Pilot Sweet Sweets
EDITORS COMMENTS
Amidst the turmoil and chaos of the First World War, a glimmer of comfort and delight emerged in the form of Delecta chocolate. This advertisement, hailing from the year 1918, showcases the Delecta chocolate bar as the perfect emergency ration for our brave flying men. The image of a dashing pilot, poised in front of an aeroplane, adds an air of excitement and adventure to the scene. Manufactured in the heart of Watford, Hertfordshire, or as the copy playfully suggests, in the magical land of Delectaland, these Delecta chocolate bars were more than just a sweet treat. They were a vital source of energy for the pilots who braved the skies, risking their lives for the greater good. The RFC (Royal Flying Corps) and RAF (Royal Air Force) emblems proudly displayed on the advertisement underscore the significance of this product within the military aviation community. The pilots' trust in Delecta chocolate was unwavering, making it an essential part of their equipment. As the world was engulfed in the devastating events of the First World War, the simple pleasure of enjoying a Delecta chocolate bar offered a momentary respite from the harsh realities of war. Today, this advertisement serves as a poignant reminder of the past, highlighting the enduring power of chocolate to bring comfort and joy, even in the most challenging of times.
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