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The Avenue tennis racket advertising showcard, 1890
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The Avenue tennis racket advertising showcard, 1890
An exquisite advertising show card from around 1890 for The Avenue tennis racquet manufactured by Clapshaw and Cleave of Birmingham, Bradford and Brighton. Images show a mixed doubles tennis match at a tennis club, with a smart pavilion in the background. Date: 1890
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Media ID 14119554
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Advertisements Adverts Avenue Ball Doubles Match Mixed Pastimes Pavilion Racket Rackets Racquet Racquets Showcard Tennis Wimbledon Backhand
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Step back in time to the elegant world of tennis in the late 1800s, as depicted in this stunning advertising showcard for The Avenue tennis racket. Manufactured by Clapshaw and Cleave, a renowned sports equipment maker based in Birmingham, Bradford, and Brighton, this exquisite print invites us to imagine a lively mixed doubles tennis match unfolding on a pristine court. The smart pavilion in the background, adorned with Victorian architectural details, adds an air of sophistication and exclusivity to the scene. The players, dressed in fashionable attire of the era, engage in a spirited back-and-forth, their focused expressions revealing the intensity of the game. The Avenue racquet, held aloft in one hand, is poised to deliver a powerful backhand, while the other player readies for a return. The tennis ball, suspended in mid-air, adds a sense of dynamic movement to the image. This charming showcard, dated 1890, offers a fascinating glimpse into the past, when tennis was an increasingly popular pastime and major events like Wimbledon were just beginning to capture the public's imagination. The intricate details and vibrant colors of the print transport us to a bygone era, making it a delightful addition to any collection of tennis memorabilia or historical artwork.
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