Advert for Madame Bellanger corsetmarker 1908
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Advert for Madame Bellanger corsetmarker 1908
Advertisement for Madame Bellanger, Edwardian women wearing drawstring corsets to bring in the figure. Date: 1908
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Media ID 14392787
© Mary Evans Picture Library
Bellanger Corset Corsetmarker Corsetry Corsets Lingerie Madame Undergarment Undergarments Underwear Drawstring
EDITORS COMMENTS
Step into the elegance of the Edwardian era with Madame Bellanger's innovative corset design. This advertisement from 1908 showcases the grace and sophistication of women during this period, as they embrace the latest fashion in undergarments. Madame Bellanger's corsetry offers a unique solution to enhancing the female figure, with the use of drawstring corsets. The image features several women of various shapes and sizes, each wearing the corset with confidence and poise. The corsets, with their delicate lace trimmings and intricate designs, are not only functional but also aesthetically pleasing. The corsets were designed to cinch the waist, creating an hourglass figure that was highly sought after during the Edwardian era. The use of drawstrings allowed for a more customizable fit, ensuring that each woman could achieve the desired silhouette. The women in the advertisement exude an air of refinement and elegance, dressed in their finest Edwardian attire. Their confident posture and proud gazes reflect the pride they took in their appearance and the importance of looking their best. Madame Bellanger's corsets were more than just undergarments; they were a symbol of femininity, beauty, and self-expression. This advertisement is a testament to the power of fashion to transform and empower women, and to the enduring allure of the Edwardian era.
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