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East Coast Joys No 2 - Sun-bathing, LNER poster, 1931
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East Coast Joys No 2 - Sun-bathing, LNER poster, 1931
Poster produced by London & North Eastern Railway (LNER) to promote rail travel to the East coast of England. This poster, entitled Sun Bathing, was second in a series of six posters illustrating the various pastimes that could be enjoyed on the east coast. The posters formed a continuous scene when placed next to each other, but each was designed so that it could also stand alone. Artwork by Tom Purvis (1888-1957), who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment
National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.
Media ID 9997712
© NRM/Pictorial Collection
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EDITORS COMMENTS
This vintage print captures the essence of a bygone era, showcasing the allure and charm of the East coast of England in 1931. The poster, titled "Sun-bathing" is part of a series created by London & North Eastern Railway (LNER) to promote rail travel to this picturesque region. Designed by renowned artist Tom Purvis, this particular artwork is the second in a collection of six posters that depict various pastimes enjoyed along the east coast. Purvis's artistic brilliance shines through as he seamlessly connects each poster to form a continuous scene while ensuring they can also stand alone as individual pieces. His dedication to elevating commercial art led him to co-found the Society of Industrial Artists in 1930, advocating for improved training standards within this field. In this specific image, we are transported back in time as we witness people basking under the warm sun on an idyllic beach. The serene sea stretches out before them, inviting relaxation and tranquility. This snapshot not only serves as an advertisement for LNER but also evokes nostalgia for simpler times when sunbathing was considered one of life's greatest joys. Preserved by National Railway Museum's Pictorial Collection, this remarkable print allows us to appreciate both Purvis's artistic prowess and the timeless beauty found on England's enchanting east coast.
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