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Vive Le Sport! Go by rail... Advert for SNCF French Railways
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Vive Le Sport! Go by rail... Advert for SNCF French Railways
Vive Le Sport! Go by rail... Advert for SNCF French Railways. Date: 1954
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23273514
© Illustrated London News Ltd/Mary Evans
1954 Alpine Alps Continent Continental Express Jumping Services Skier Skiing Sncf Vive
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Vive Le Sport! Go by Rail
EDITORS COMMENTS
- an exhilarating call to adventure from the SNCF French Railways in 1954. This photograph transports us back to the 1950s, inviting us to experience the thrill of travel and the allure of winter sports in continental Europe. The image showcases a daring skier, mid-air, as he jumps over a snowy landscape, the Alps in the distance. The train, a symbol of modernity and convenience, winds its way through the snowy terrain below. The train's sleek design and the skier's determination embody the spirit of adventure and the joy of discovery that comes with travel. SNCF's "Vive Le Sport!" campaign was a testament to the company's commitment to providing exceptional services for its passengers. The railways understood that travel was not just a means to an end, but an experience in itself. With the promise of quick and reliable transportation, passengers could explore new places and indulge in their passions, like skiing in the Alps. The photograph captures the essence of this campaign, encapsulating the excitement of the journey and the allure of the destination. The train's route through the snowy landscape connects the viewer to the adventure, inviting us to embark on our own journey of discovery. Whether it's the thrill of skiing down a mountain or the joy of exploring a new culture, the "Vive Le Sport!" campaign encourages us to embrace the spirit of adventure and go by rail.
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